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SPECIALISATIONS :

Marketing Management
MDB 201 Marketing Strategy
MDB 202 Management of Sales and Advertising
MDB 203 Consumer Behaviour and Market Research
MDB 204 Industrial and International Marketing
 
Contemporary Financial Management
MDB 211 Financial Decision Policy
MDB 212 Advanced Management Accounting
MDB 213 Financial Business Environment
MDB 214 Security Analysis and Portfolio Management
 
Human Resource Management
MDB 221 Strategic HRM
MDB 222 Effective Leadership Skills
MDB 223 Human Resource Development
MDB 224 Labour Laws
 
Advertising Management
MDB 201 Marketing Strategy
MDB 231 Advertisement Management
MDB 203 Consumer Behaviour and Market Research.
MDB 232 Advertising Art and Production
 
Public Relations
MDB 201 Marketing Strategy
MDB 241 Public Relations: Campaigns and Event Management
MDB 242 Media Relations and Planning
MDB 243 News and Feature Writing
 
International Business Management
MDB 251 International Business
MDB 252 Management of Import and Export
MDB 253 Export-Import Procedures and Documentation
MDB 254 International Marketing
 
Hospital Management
MDB 261 Hospital Organisation and Management
MDB 262 Health Services: Planning and Community Health
MDB 263 OPD, Wards and Records Maintenance
MDB 264 Medical and Legal Issues in Health Care
 
Hotel Management
MDB 271 Banquet Services Management
MDB 272 Front Office Management
MDB 273 Food and Beverages Production and Management
MDB 274 Stores and House Keeping
 
Production and Operations Management
MDB 291 Production Planning and Control
MDB 292 Materials Management
MDB 293 Maintenance Management
MDB 294 Production and Operations: Case Studies
 
Information Technology
MDB 301 Introduction to Information Technology
MDB 302 Software Engineering and Management
MDB 303 Database Management Systems
MDB 304 Computerised Business Applications
Dual Specialisation Option :

The unique feature of this programme is the option to do a dual specialisation, which would further enhance the functional knowledge of an individual. Semesters I and II are common to all students. Students wanting to undergo a dual specialisation would be required to choose from any one from the list of specialisations in their Semester III and after successful completion of Semester III, they can choose any one of the remaining specialisations as dual specialisation in their Semester IV.